Berlin
CUPRA
Exponential
Experience
The Cupra Exponential Experience is a virtualization that mirrors the essence of the new Cupra Raval, a model inspired by the Urban Rebel.
This immersive experience blurs the lines between reality and gaming, offering a unique adventure that embodies the spirit of the Cupra Raval., and the future of automotive design.
"A journey from Barcelona to Berlin, under a cyberpunk dawn."
Glitches are transient anomalies in the digital realm. They skillfully weave their way through the fabric of reality, progressively defragmenting it and propelling us into the realm of virtuality, where the boundaries between tangible and digital blur.
My Role
Art Direction
Credits
Marc Colomines - Creative Direction
Guillermo Legua - 3D Artist
Joaquin Ferronato - 3D Artist
Alicia Bolibar - Project Manager
Client: Cupra
Year: 2023
Services: 3D Film